Selected Work: Case Studies

A links golf green beside the sea under a cloudy sky

Luxury golf travel, UK

From one person to a four-person company, on a modest budget

Competitive #1 rankings in luxury golf travel: #1; Within one year
Enquiries generated by the paid campaigns: 100+; Over eight months
From one person to a four-person company: 1 to 4; Over one year

A villa terrace with a swimming pool, terracotta tiles and potted plants

Villa rental, Spain

A clear position and a content strategy built to be found

Acquisition, positioning and content strategy for a villa rental website in Spain, built around the specific searches its ideal customers actually make.

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Rows of empty folding seats in a venue, seen from above

B2B SaaS, global

Methodology proof from B2B SaaS

74% net MRR growth and 89 first-place rankings, without an SEO agency

Net MRR growth: 74%; January 2024 to October 2025 (21 months)
Freemium-to-paid conversion: 1.9% to 5%; Full year 2023 compared with full year 2025. 5% reached in less than a year after I joined in February 2024
Number-one Google rankings, without an SEO agency: 89; Across 398 tracked keywords, US, May 2026

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Selected work

From one person to a four-person company, on a modest budget

A clear position and a content strategy built to be found

74% net MRR growth and 89 first-place rankings, without an SEO agency

See where your brand stands